Module 7
When asking the question of why some countries or regions are
better at doing some things than others, there are many things to consider.
Friedman focuses on the cultural and economic reasons for this. Some cultures emphasize
different things such as education or work ethic. The compensation expected
from certain cultures is different which can change how cheaply products can be
made. Outsourcing is a possibility in large part because of the expected
compensation of the people in other countries. Some other reasons that certain
countries are better at doing things could be geographical. Some things only
grow in certain countries giving those countries a monopoly on products made
from those crops.
Self-directed consumers are consumers who do some of the work
for the company they are buying from. When I think about a self-directed
consumer I think of online shopping. When a person shops at Walmart.com they do
part of the work that is usually done by Walmart employees. Instead of a
manager going online to order things for the store the consumer directly sends
their order to Walmart which can then be shipped right to their door. The best
part of this for a big company is that they can then give control to a customer
while at the same time having to pay employees less. Another positive to having
customers order directly is that they can provide many more products than can
fit in their stores. If a customer goes into a store looking for a pair of
shoes there is only so many shoes that will fit in the shoe section. This is
not a problem online where you can display all of your shoes in every color and
style and the customer can choose the shoes that best fit their tastes. I am definitely
a self-directed consumer because I am extremely lazy and would rather shop
online than go to a store.
The question of whether or not globalization means Americanization
is a complex one. Globalization according to Friedman is the spread of
communication, the advancement in travel and international shipping, and the
widespread use of the internet. These things helped globalize the world and
even the playing field for everybody everywhere. Americanization on the other
hand is the influence America has had on the rest of the world. I think people
think about Globalization and Americanization as the same thing because up to
this time America has used Globalization the best. American companies have used
Globalization to set themselves up around the world which in turn influences
those places.